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Ericsson's Strategic Leadership Shift: Andres Vicente to Drive Expansion in Key Asian Markets

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Leo Gonzalez

March 20, 2024 - 11:17 am

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Ericsson Announces Key Leadership Change: Andres Vicente Appointed to Spearhead Market Area in South East Asia, Oceania, and India

STOCKHOLM, March 20, 2024 – In a significant move that signals the tech giant's commitment to its strategic markets, Ericsson (NASDAQ: ERIC) today made the grand announcement of Andres Vicente rising to the position of new Head of Market Area South East Asia, Oceania & India, along with the role of Senior Vice President. Previously holding the reins as the Head of Ericsson's Customer Unit Iberia in the Market Area Europe & Latin America, Mr. Vicente will be stepping into the shoes of Nunzio Mirtillo following his retirement, a transition set to occur on May 1, 2024. Vicente will take charge from Singapore, a decision effective as of the aforementioned date.

Andres Vicente is no stranger to the telecom sector, boasting a vast reservoir of experience that spans over two and a half decades. Before his integration into the Ericsson family in 2021, Vicente carved his path with Vodafone, where he led as a commercial powerhouse—spearheading both marketing and sales, as well as steering various market segments.

Reflecting on the upcoming appointment, Börje Ekholm, President and CEO of Ericsson, exuded confidence in Vicente's capabilities, "I'm very pleased that Andres has accepted to take on this role. His profound grasp of our industry and the commercial landscape that is crucial for our progress, stands to offer immense value to our leadership and organizational power."

In light of the responsibilities that loom ahead, Andres Vicente expressed both honor and anticipation, "To take up such a pivotal role at Ericsson is a privilege indeed. The company's clear mission to pave the way in this open-world amplifies my excitement to contribute towards creating enduring worth and propelling positive societal and industrial transformations. Given this region's dynamic nature and promising opportunities for growth, I eagerly look forward to joining forces with the Market Area team, whose proven execution prowess is commendable. Collaborating with them and our esteemed clients will undoubtedly be revolutionary in shaping the telecommunications domain and fostering collective triumphs."

Keeping Updated with Ericsson

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Additional Resources

For more detailed information and the latest updates, the Ericsson Newsroom is the go-to online destination. Further inquiries can be addressed to [email protected] (+46 10 719 69 92) or [email protected] (+46 10 719 00 00).

About Ericsson

Ericsson is at the forefront of empowering both communications service providers and enterprises by enabling them to seize the complete value proposition of connectivity. Their portfolio stretches across an array of business avenues: Networks, Cloud Software and Services, Enterprise Wireless Solutions, Global Communications Platform, and Technologies and New Businesses. Their commitment is evident in their efforts to assist customers in fully embracing digitalization, bolstering efficiency, and unveiling fresh revenue streams. Ericsson's continuous innovation has played a pivotal role in fluctuating the benefits of mobility and mobile broadband to the world at large. You can find Ericsson's stocks listed both on Nasdaq Stockholm and Nasdaq New York, and further exploration is encouraged via www.ericsson.com.

Reliable Source Acknowledgment

This announcement was promoted through Cision, a trusted communication software and services provider. Their platform can be explored by visiting http://news.cision.com.

Press Kit and Documentation

For press members and interested parties, resources and documentation are readily available for download. One can access the files that encapsulate the appointment of Andres Vicente as Ericsson's Head of Market Area South East Asia, Oceania & India by clicking on the following link: https://mb.cision.com/Main/15448/3948810/2682074.pdf.

Ericsson’s move reflects an understanding of the need for a robust leadership presence in strategic markets, marking a significant step towards reinforcing their already substantial global footprint. Vicente's seasoned expertise and history with a leading provider such as Vodafone grant him a unique perspective that is likely to provide a competitive edge in addressing the complexities of these rapidly growing regions.

As the wave of digital transformation continues to surge globally, leadership transitions such as these exemplify how companies adapt to meet the evolving demands of the marketplace and invest in executives who can navigate these changes with vision and agility.

With the prolific growth trajectory of telecom and digital services in South East Asia, Oceania, and India, the region poses a plethora of opportunities and challenges alike. Andres Vicente’s seasoned skill set, coupled with his rich lineage of commercial excellence, prepares him well to helm Ericsson’s efforts and translate potential into tangible success.

In conclusion, as Andres Vicente gears up to ascend to his new role within Ericsson, expectations run high, and the industry watches with keen interest. His proven track record in the realm of telecom places him in an admirable position to drive Ericsson and its clientele towards an era marked by innovation and shared prosperity.

Mr. Vicente’s appointment comes at a time of dynamic change and technological evolution in the telecommunications sector, where Ericsson continues to play a pivotal role. As May 1, 2024, draws near, the impact of his leadership will begin to unfold, charting new frontiers for Ericsson in the vibrant South East Asian, Oceanian, and Indian markets.

Ericsson’s appointment of Andres Vicente serves as a concrete affirmation of its growth-oriented strategy in these markets. Through fostering a collaborative environment and prioritizing co-creation, Vicente is set to be a catalyst of innovation for the telecommunications giant.

The appointment announcements, subscription links for press and blog content, social media profiles, and other relevant information were relayed to the public through the comprehensive press release, ensuring transparency and engagement with stakeholders and the broader audience.

In the rapidly progressing digital era, the telecommunications industry has emerged as more than just a facilitator of connectivity; it has become an integral component of societal growth. Adding to the strategic significance of this appointment is the sheer scale and potential of the markets Vicente will oversee, making this news of considerable importance not only to Ericsson but to the entire tech community.

Ericsson's forward-thinking approach in appointing Andres Vicente is positioned to solidify its market presence and thought leadership in an industry that is central to global connectivity and technological advancement.

With a focus on delivering robust connectivity solutions and leveraging technological advancements, Ericsson, under Andres Vicente's leadership, is expected to continue shaping the telecom landscape, unlocking new possibilities, and contributing to the digital transformation that envelops the globe. How this strategic maneuver will influence Ericsson's trajectory and the broader tech ecosystem in South East Asia, Oceania, and India, remains a highly anticipated narrative waiting to unfold.